SBN Nourish Nigeria Challenge 2024

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The SBN Nourish Nigeria Challenge: NutriPitch 2024 opens a groundbreaking avenue for agribusiness innovators in Nigeria.

This initiative, spearheaded by the Scaling Up Nutrition Business Network (SBN) in collaboration with the FATE Foundation, aims to revolutionize the landscape of nutritious food accessibility in Nigeria.

FATE Foundation, a pioneering enterprise support organization with over two decades of experience, brings its expertise to this vital project. As part of a substantial program grant of EUR 80 million targeting six African countries, this Business Model Research project in Nigeria stands out for its ambitious goals.

The Challenge’s Core Objective

The heart of this challenge is to unearth business models that not only make nutritious food accessible to low-income consumers but also ensure profitability.

It’s about striking a balance between affordability for the consumer and sustainable value capture for businesses. In addition, participants will receive technical assistance to bolster their capacity to develop innovative business models that enhance access to nutritious foods.

Thematic Focus

The challenge is open to various approaches aimed at improving access to nutritious food while ensuring business viability. These include:

  • Reaching Lower-Income Consumers: Business models designed to enhance access to nutritious foods for the low-income market.
  • Disruptive Technological Innovation: Use of innovative technologies in producing and processing nutritious foods, balancing accessibility and affordability.
  • Innovative Marketing Campaigns: Marketing strategies that increase awareness and acceptance of nutritious foods.


Participants can expect a range of benefits, including:

  • One Week Pitch Readiness Bootcamp
  • GAP Advisory Sessions
  • Growth Plan Development
  • Pitch Competition
  • CEO Fireside Chat
  • Workshops and Masterclass Sessions
  • 4 Months Mentorship Community
  • Access to Alumni Community Post-graduation
  • A prize pool of N10,000,000 Naira shared among Pitch Competition winners

Eligibility Criteria

Who Can Apply?

Prospective applicants must:

  • Be Nigerian citizens (male or female), aged 25 to 50 as of January 2024.
  • Hold a leadership position (Founder, Owner, Manager, or CEO) in a growth-stage agribusiness venture.
  • Focus their agribusiness on Nutrition and Innovation.
  • Employ at least three full-time skilled managerial staff.
  • Have their venture registered with the Corporate Affairs Commission (CAC) and operational with income generation.
  • Commit full-time to the boot camp and all program activities.

Application Process

How to Apply?

Applications are open until 11:59 pm WAT on Sunday, December 3, 2023. There are no fees for application or participation.

To apply, visit the application link.

The SBN Nourish Nigeria Challenge: NutriPitch 2023 is a unique opportunity for Nigerian agribusiness leaders to propel their ventures forward while contributing significantly to the nutritional well-being of their communities.

For more details, visit SBN Nourish Nigeria Challenge.

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